Jay
Maddock, Ph.D. Associate
Professor, Department of Public Health Sciences;
Member, Prevention and Control Program
M.A.
(Experimental Psychology), University of Rhode Island;
Ph.D. (Experimental Psychology), University of Rhode Island
Dr.
Maddock's research interests include reducing cancer morbidity
and mortality through increasing understanding
of the process of health behavior change. This includes
examining the effects and relationships of individual,
social and environmental factors on health-related behavior.
Other interests include incorporating innovative information
technologies into health promotion, empowering communities
to improve their own health, and examining the effects
of structural and environmental change on health.
Evaluation
of the Healthy Hawaii Initiative
Dr. Maddock is developing and leading the evaluation
of the Healthy Hawaii Initiative. The Hawaii State Department
of Health established the Healthy Hawaii Initiative beginning
in 2000, with support of funds from the state's Master Settlement
with the tobacco industry. This initiative will empower communities
to make structural and environmental change in the areas
of physical activity, nutrition, and reduced tobacco consumption.
It includes a mass media campaign; interventions in schools,
local communities, and worksites; and health professional
education. A multi-component evaluation has been planned
and is in the initial stages of being conducted. It will
include process evaluation of school and community grants,
case studies of "highlight" schools and communities,
and a series of population telephone surveys to evaluation
public education campaigns. In addition, the Behavioral Risk
Factor Surveillance System (BRFSS) is used to track behavioral
outcomes for tobacco use, physical activity, and nutrition.
Systematic
Observations of Sun Protective Practices
Dr. Maddock continues to collaborate with Dr.
David O’Riordan at the Cancer Research Center. An initial
study developed on observational system to measure sun protective
practices in elementary schools. This system has been further
refined and tested in a beach setting. The system shows strong
inter-rater reliability and provides a cost-effective, easy
to use methodology for assessing population changes in sun
protective practices. Future studies to refine the instrument
are underway.
Selected
Publications
Glanz
K, Maddock JE, Shigaki D, Sorensen CA. Preventing underage
drinking: A “roll of the dice.” Addict Behav 28:29-38,
2003.
Maddock
JE, Marshall C, Nigg CR, Barnett JD. Development and first
year results of a psychosocial surveillance system for chronic
disease related health behaviors. Calif J Health Promot 1:54-64,
2003.
Read
JP, Wood MD, Kahler CW, Palfai TP, Maddock JE. Examining the
role of drinking motives in college student alcohol use and
problems. Psychol Addict Behav 17:13-23, 2003.
Eakin
P, Maddock JE, Kaliko R, Techur-Pedro A, Derauf DC. Sun protection
policy among elementary schools in Hawaii. Prev Chronic
Dis 1:1-10, 2004.
Available on-line at www.cdc.gov/pcd/issues/jul/03_0013.htm.
Maddock
JE. The relationship between obesity and the prevalence of
fast food restaurants: State level analysis. Am J Health
Promot 19:137-43, 2004.
Nigg
CR, Maddock JE, Yamauchi JBP, Pressler V, Wood B, Jackson S. The Healthy Hawaii Initiative: A social-ecological approach
to promoting healthy communities. Am J Health Promot, In Press.
